Fighting Back – A Good Age: Episode 6

The last episode of A Good Age explores the media representation of senior citizens and of the ageing process. Mary Robinson outlines her support for the Senior Citizen’s Parliament and Proinsias De Rossa discusses the enormous contribution senior citizens can make to society. Several others explore the effects of consumerism on senior citizens and the potential to use advertising to promote a positive approach to the ageing process. Eilish Hardiman discusses the banning of the TV advertisement for Fujifilm that showed a senior couple kissing in a laundromat, and various senior citizens rail against a society that they perceive is throwing them on the scrap heap.

A Good Age is a six-part television series, directed by Sé Merry Doyle, tackling head-on the myths and misconceptions that result in ageism. A forthright approach was taken throughout as the joys and realities of getting older are examined. This series is part of The Loopline Collection Volume 1. To watch more of the collection click here.