In The City

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An advert in which two men appear unimpressed by Dublin, until they find a pub selling Guinness. John Devis directed the complementary In The Country advert in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

In The Country

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A trip to the countryside is made sweeter by a pub selling Guinness. John Devis directed the complimentary In The City advert in The Guinness Adverts Project To see more of The Guinness Adverts Project click here. 

The Good Old Days

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In an 18th century tavern, an elderly man recalls the harsher weather of his youth to an audience of younger people, before concluding that Guinness is as good as it ever was. Gerry Poulson also directed Happy Couple in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Big Wave

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Groundbreaking advert where visuals of surfing and beachgoers are merged with seductive shots of Guinness being poured. A modern musical score is provided by Bill Whelan, famous for his contributions to Irish hit musical show Riverdance. The advert concludes with ‘move over to Guinness’. To see more of The Guinness Adverts Project click here. 

Coin

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A sensual and visually striking advert for Guinness featuring a series of romantic images, concluding with ‘draw your own conclusions’. To see more of The Guinness Adverts Project click here. 

Logo

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A dramatic and powerful advert linking the imagery of a series of leisure activities (such as flying, speedboating, golfing and rock-climbing), with a macro view of a pint of Guinness being poured. To see more of The Guinness Adverts Project click here. 

The Shocking History of the Cinema

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Two men at a bar discuss the relative merits of a night in the pub versus a visit to the cinema, in a very clever advert which breaks the fourth wall and plays with the in-cinema trailer format. To see more of The Guinness Adverts Project click here. 

Changing Tastes (Republic of Ireland Version)

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A technically innovative advert where a man standing against a white cyclorama is animated into different historical costumes, signifying how fashions may change but Guinness remains as good as ever. Gerry Poulson also directed The Good Old Days in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Ages of Man

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An advert symbolising the evolution of taste, as it shows a series of drinking vessels, from a baby bottle of milk to a glass of draft Guinness.  To see more of The Guinness Adverts Project click here.