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Shepherd

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A black sheepdog rounds up sheep in a clever visual nod to a pint’s creamy head in this cinematic advert directed by Tony Scott. Tony Scott also directed Fisherman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Perfect Rugby

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A rugby team strategise their next game while enjoying pints of Guinness in the pub. This advert foreshadows Guinness’s ongoing sponsorship and support of the game and features appearances by David Garfield, Mike Haywood, William Huw Thomas, and Gareth Gwyn Jones. To see more of The Guinness Adverts Project click here. 

Blacksmith

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An innovative and cinematic advert, directed by Ridley Scott, where a blacksmith enjoys a pint of Guinness after a hard day’s work. Ridley Scott also directed Ploughman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Home Sweet Jail

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A prison warden discovers a secret fridge of Guinness cans in the cell of an inmate (a young Pete Postlethwaite). Alan Parker also directed Kung Fool in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Kung Fool

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A senior Buddhist monk tries to teach a novice about the philosophical benefits of drinking Guinness in this comic riff on the 1970s television series Kung Fu. Alan Parker also directed Home Sweet Jail in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Black Pot

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The winning shot of a snooker game serves as an analogy for the satisfaction of finishing a pint of Guinness. To see more of The Guinness Adverts Project click here. 

No Demand

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A pair of men (one of which is Geoffrey Hayes of children’s TV show Rainbow) enter a pub seeking shelter from the hot weather. To their shock and dismay, there is no cold Guinness available. To see more of The Guinness Adverts Project click here. 

Cocktails

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A pair of men convince a barmaid to serve them Guinness in a cocktail bar but are dismayed when the pints arrive decorated with cocktail cherries. To see more of The Guinness Adverts Project click here. 

Pigeon

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An advert in which a group of older pigeon fanciers disparage their young colleagues about their lack of experience, only to discover that the younger men have cleverly used their pigeon to pre-order pints of Guinness at the local pub. To see more of The Guinness Adverts Project click here. 

Priorities

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A couple enjoy a dance in a nightclub. When ‘last orders’ are called, excuses are quickly made to get to the bar in time for a Guinness in this advert about priorities. To see more of The Guinness Adverts Project click here.