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Player’s Gold Leaf: Two Words

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An advertisement for Gold Leaf cigarettes, featuring stylish colourful images and contemporary music. This advert won ‘Best Tobacco Products (TV) & Best Irish Market’ in the International Category at the 1967 American Television Commercials Festival, the trophy of which is housed in the IFI Irish Film Archive. To see more from The Irish Adverts Project, […]
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Player’s No.6: Introducing

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Advertisement introducing Player’s No. 6 cigarettes which sees a car emblazoned with ‘No. 6’ race to victory in a motor race. The driver and his supporters smoke Player’s No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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af8283_ifard201689.3_player_number_6_sport_mezzanine.01
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Player’s No.6: Sport

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Advertisement for Player’s No. 6 cigarettes, centered around the message that a ‘consistently high standard is the measure of greatness’. This message is demonstrated by a series of sportspeople in action. To see more from The Irish Adverts Project, click here.
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Player’s No.6: Studio

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A presenter in a television studio uses a familiar message from previous Player’s No. 6 advertisements to highlight why more and more people are now changing to Player No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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Player’s No.6: Pole Vault

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A series of people demonstrate their abilities in a range of sports, highlighting the message that ‘a consistently high standard is a measure of greatness’. The voiceover explains how this is also true of Player’s No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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