Carlsberg: Mermaid
An advertisement for Carlsberg lager, in which the iconic Danish mascot of the brand comes to life. To see more from The Irish Adverts Project, click here.
Bass Ale: A Man’s Ale
An advertisement for Bass, which highlights the appeal of the ale to men with mature taste buds. To see more from The Irish Adverts Project, click here.
Spike: Spike That Thirst
Advertisement for the soft drink Spike, showing people drinking the product in various situations, i.e. a couple on a motorbike, young people dancing, a band, and at a bowling alley. A jingle is heard throughout, singing: ‘you better Spike it.’ To see more from The Irish Adverts Project, click here.
Sandeman: Fine Ruby Port
Advertisement introducing Sandeman Fine Ruby Port and depicting a woman enjoying a glass of port at home with guests. To see more from The Irish Adverts Project, click here.
Phoenix: What’s Happened?
Advertisement for Phoenix beer in which various people share their thoughts on what has changed about Phoenix beer, providing a wide range of humorous responses to questions from the voiceover. To see more from The Irish Adverts Project, click here.
Phoenix: Experience
Advertisement for Phoenix beer showing men at work in a variety of industries. The accompanying voice over describes the experience of discovering Phoenix beer. To see more from The Irish Adverts Project, click here.
Phoenix: Fish in the Sea
Advertisement for Phoenix beer which depicts a group of men returning home from a fishing trip. On arrival, they discover the woman of the house has prepared fish for dinner which is much bigger than the meagre one they have caught. She produces Phoenix beer, which cheers them up instantly. To see more from The […]
Phoenix: Winners
Advertisement for Phoenix beer in which a man is momentarily stunned by the sight of a winning trophy, but re-awakens at the mention of a free bottle of Phoenix beer. To see more from The Irish Adverts Project, click here.
Phoenix: Outsider
A group watch a horse race on a television in a pub. As the horse races to the finish line, the entire group freeze on the spot with the exception of a man carrying a tray filled with pints of Phoenix. A voice over states: ‘When your outsider surprises even himself, make the most of […]
Macardles: Merry Christmas
This short advertisement from Macardles wishes viewers a Merry Christmas ‘with the best take home beer.’ To see more from The Irish Adverts Project, click here.
Schweppes: The Slimline Look Jingle
A series of women are shown, focusing on their slim figures as they attract attention from people around them. An accompanying jingle sings about the ‘Slimline look’ drinking Schweppes can offer. To see more from The Irish Adverts Project, click here.
Phoenix: Pub Ballad
Humorous advertisement for Phoenix beer, set in Malachi’s Select Bar. A man sings a ballad-style song about Phoenix beer. To see more from The Irish Adverts Project, click here.