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Blacksmith

IFI Archive Player Admin
An innovative and cinematic advert, directed by Ridley Scott, where a blacksmith enjoys a pint of Guinness after a hard day’s work. Ridley Scott also directed Ploughman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Perfect Rugby

IFI Archive Player Admin
A rugby team strategise their next game while enjoying pints of Guinness in the pub. This advert foreshadows Guinness’s ongoing sponsorship and support of the game and features appearances by David Garfield, Mike Haywood, William Huw Thomas, and Gareth Gwyn Jones. To see more of The Guinness Adverts Project click here. 

Shepherd

IFI Archive Player Admin
A black sheepdog rounds up sheep in a clever visual nod to a pint’s creamy head in this cinematic advert directed by Tony Scott. Tony Scott also directed Fisherman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Brother

IFI Archive Player Admin
A barman (Leslie Schofield) refuses to serve a chilled pint of Guinness, until the customer’s intimidating brother (Neil McCarthy) appears. To see more of The Guinness Adverts Project click here. 

Priorities

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A couple enjoy a dance in a nightclub. When ‘last orders’ are called, excuses are quickly made to get to the bar in time for a Guinness in this advert about priorities. To see more of The Guinness Adverts Project click here. 

Pigeon

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An advert in which a group of older pigeon fanciers disparage their young colleagues about their lack of experience, only to discover that the younger men have cleverly used their pigeon to pre-order pints of Guinness at the local pub. To see more of The Guinness Adverts Project click here. 

Join Us

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A stylish animated advert in which a lively Guinness-drinking crowd enjoy a singalong. The voiceover is by BBC radio DJ and TV presenter, John Peel. To see more of The Guinness Adverts Project click here. 

Bike

IFI Archive Player Admin
An eccentric inventor, played by Jon Pertwee (pre-Doctor Who), demonstrates his airborne bicycle before crashing into a pub. Here, he enjoys a Guinness which gives him superpowers to fly unaided. This advert was colourised from a black and white original. To see more of The Guinness Adverts Project click here. 

Goodness

IFI Archive Player Admin
An advert featuring a colourful kaleidoscope of images of the harvesting and processing of ingredients used in the brewing of Guinness. To see more of The Guinness Adverts Project click here.