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Macardles: No. 1

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Advertisement highlighting the history and tradition in making Macardles, with the message that it is made by ‘men who know, for men who know.’ A man enjoys a glass of Macardles before taking a 6-pack home with him. To see more from The Irish Adverts Project, click here.

Macardles: Christmas

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This short advertisement promotes the Macardles 6-pack of beer as a take-home beer for the Christmas season. The advertisement shows a series of still images depicting people enjoying Macardles at Christmas. To see more from The Irish Adverts Project, click here.

Player’s No.6: Introducing

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Advertisement introducing Player’s No. 6 cigarettes which sees a car emblazoned with ‘No. 6’ race to victory in a motor race. The driver and his supporters smoke Player’s No. 6 cigarettes. To see more from The Irish Adverts Project, click here.

Player’s No.6: Sport

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Advertisement for Player’s No. 6 cigarettes, centered around the message that a ‘consistently high standard is the measure of greatness’. This message is demonstrated by a series of sportspeople in action. To see more from The Irish Adverts Project, click here.

Player’s No.6: Studio

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A presenter in a television studio uses a familiar message from previous Player’s No. 6 advertisements to highlight why more and more people are now changing to Player No. 6 cigarettes. To see more from The Irish Adverts Project, click here.

Player’s No.6: Pole Vault

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A series of people demonstrate their abilities in a range of sports, highlighting the message that ‘a consistently high standard is a measure of greatness’. The voiceover explains how this is also true of Player’s No. 6 cigarettes. To see more from The Irish Adverts Project, click here.

Schweppes: One Calorie Mixers

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Advertisement introducing the new range of Schweppes Slimline beverages, containing only one calorie per drink. A drink is poured into a glass which gradually changes shape to become slimmer. To see more from The Irish Adverts Project, click here.

Quix: Dublin Airport

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Advertisement for Lemon Quix washing up liquid, in which the product is tested against a competitive brand. Two women test the 2 brands at Dublin Airport and Quix is found to provide better value for money. To see more from The Irish Adverts Project, click here.

Quix: Ferry

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Advertisement for Quix washing up liquid, in which the product is tested against an unnamed brand. Two women, on board a B&I car ferry, wash thousands of plates and discover that Quix lasts longer than the competing brand. To see more from The Irish Adverts Project, click here.

Quix: Train

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Advertisement for Quix washing up liquid which takes places on the CIE Express train from Dublin to Cork. Quix is tested against an unnamed brand and is found to last longer. To see more from The Irish Adverts Project, click here.