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Guinness Adverts

OE-15682 Ploughman.mov_h264.mov.01_00_30_00.Still006-min
Guinness Adverts

Ploughman

IFI Archive Player Admin
This evocative 1970s advert, directed by Ridley Scott, shows a farmer enjoying a well-deserved pub lunch of a sandwich and a pint of Guinness, after a morning’s toil in the fields.  To see more of The Guinness Adverts Project click here. 
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Fisherman 02-min
Guinness Adverts

Fisherman

IFI Archive Player Admin
Another cinematic advert with high production values, directed by Tony Scott. A group of men enjoy a slow-paced fishing trip, followed by a few bottles of Guinness in the local pub.  To see more of The Guinness Adverts Project click here. 
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OE-15689 Telepathy.mov_h264.mov.01_00_17_12.Still003-min
Guinness Adverts

Telepathy

IFI Archive Player Admin
A pet toucan mimics the daily routine of a husband (Anton Rodgers) and wife as he returns home from work. This was the first appearance of the Guinness Toucan in a TV advert since the 1960s.   To see more of The Guinness Adverts Project click here. 
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OE-18180 Head Test.mov_h264.mov.01_00_12_18.Still002-min
Guinness Adverts

Head Test

IFI Archive Player Admin
A beautifully composed advert which encourages Guinness drinkers to write their initials into the head of a pint with a biro. The letters remaining visible, while the pint is enjoyed, is proof of the quality.  To see more of The Guinness Adverts Project click here. 
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OE-18182 Take Home (Rain).mov_h264.mov.01_00_25_09.Still002-min
Guinness Adverts

Take Home Rain

IFI Archive Player Admin
The changing role of women in society can be traced through the collection. In this 1970s advert, a woman braves heavy rain to bring her husband a pint from the pub, unaware that Guinness is now available by bottle for home use. She may feature as the butt of the joke, but soon turns the tables, […]
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OE-18188 No Demand.mov_h264.mov.01_00_03_20.Still001-min
Guinness Adverts

No Demand

IFI Archive Player Admin
A pair of men (one of which is Geoffrey Hayes of children’s TV show Rainbow) enter a pub seeking shelter from the hot weather. To their shock and dismay, there is no cold Guinness available. To see more of The Guinness Adverts Project click here. 
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OE-18193 Kung Fool.mov_h264.mov.01_00_07_18.Still001-min
Guinness Adverts

Kung Fool

IFI Archive Player Admin
A senior Buddhist monk tries to teach a novice about the philosophical benefits of drinking Guinness in this comic riff on the 1970s television series Kung Fu. Alan Parker also directed Home Sweet Jail in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 
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OE-18194 Home Sweet Jail.mov_h264.mov.01_00_09_16.Still003-min
Guinness Adverts

Home Sweet Jail

IFI Archive Player Admin
A prison warden discovers a secret fridge of Guinness cans in the cell of an inmate (a young Pete Postlethwaite). Alan Parker also directed Kung Fool in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 
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OE-18195 Blacksmith.mov_h264.mov.01_00_08_23.Still001-min
Guinness Adverts

Blacksmith

IFI Archive Player Admin
An innovative and cinematic advert, directed by Ridley Scott, where a blacksmith enjoys a pint of Guinness after a hard day’s work. Ridley Scott also directed Ploughman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 
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OE-18197 Perfect Rugby.mov_h264.mov.01_00_02_02.Still001-min
Guinness Adverts

Perfect Rugby

IFI Archive Player Admin
A rugby team strategise their next game while enjoying pints of Guinness in the pub. This advert foreshadows Guinness’s ongoing sponsorship and support of the game and features appearances by David Garfield, Mike Haywood, William Huw Thomas, and Gareth Gwyn Jones. To see more of The Guinness Adverts Project click here. 
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