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Sea Lion

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Live-action version of the famous Guinness billboard sign where a sea lion steals its keeper’s drink. To see more of The Guinness Adverts Project click here. 

Parade

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A joyful and lively advert for Guinness depicting a bustling parade in Dublin followed by some cheer and good spirits in the pub.   To see more of The Guinness Adverts Project click here. 

Festival

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Publicans race down a village street with trays of Guinness; locals battle it out in a tug-of-war; everyone enjoys a drink at a campfire singsong in this advert about a local festival. To see more of The Guinness Adverts Project click here. 

The Good Old Days

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In an 18th century tavern, an elderly man recalls the harsher weather of his youth to an audience of younger people, before concluding that Guinness is as good as it ever was. Gerry Poulson also directed Happy Couple in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Car

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An advert filmed in Belfast featuring rail passengers and different types of workers who all enjoy a Guinness. To see more of The Guinness Adverts Project click here. 

Journey

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In this Pink Floyd-inspired anti-conformity advert, proud individualists cite Guinness as their drink of choice. Gerry Poulson directed many other adverts in The Guinness Adverts Project, including Clannad. To see more of The Guinness Adverts Project click here. 

Guinness International

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A stylish and colourful advert for Guinness, which shows montages of people enjoying Guinness, travelling alongside cleverly-animated glasses of the drink. To see more of The Guinness Adverts Project click here. 

Coin

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A sensual and visually striking advert for Guinness featuring a series of romantic images, concluding with ‘draw your own conclusions’. To see more of The Guinness Adverts Project click here. 

Changing Tastes (Republic of Ireland Version)

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A technically innovative advert where a man standing against a white cyclorama is animated into different historical costumes, signifying how fashions may change but Guinness remains as good as ever. Gerry Poulson also directed The Good Old Days in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

The Shocking History of the Cinema

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Two men at a bar discuss the relative merits of a night in the pub versus a visit to the cinema, in a very clever advert which breaks the fourth wall and plays with the in-cinema trailer format. To see more of The Guinness Adverts Project click here.