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Fisherman

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Another cinematic advert with high production values, directed by Tony Scott. A group of men enjoy a slow-paced fishing trip, followed by a few bottles of Guinness in the local pub.  To see more of The Guinness Adverts Project click here. 

Ploughman

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This evocative 1970s advert, directed by Ridley Scott, shows a farmer enjoying a well-deserved pub lunch of a sandwich and a pint of Guinness, after a morning’s toil in the fields.  To see more of The Guinness Adverts Project click here. 

Shepherd

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A black sheepdog rounds up sheep in a clever visual nod to a pint’s creamy head in this cinematic advert directed by Tony Scott. Tony Scott also directed Fisherman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Perfect Rugby

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A rugby team strategise their next game while enjoying pints of Guinness in the pub. This advert foreshadows Guinness’s ongoing sponsorship and support of the game and features appearances by David Garfield, Mike Haywood, William Huw Thomas, and Gareth Gwyn Jones. To see more of The Guinness Adverts Project click here. 

Blacksmith

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An innovative and cinematic advert, directed by Ridley Scott, where a blacksmith enjoys a pint of Guinness after a hard day’s work. Ridley Scott also directed Ploughman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Black Pot

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The winning shot of a snooker game serves as an analogy for the satisfaction of finishing a pint of Guinness. To see more of The Guinness Adverts Project click here. 

Pigeon

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An advert in which a group of older pigeon fanciers disparage their young colleagues about their lack of experience, only to discover that the younger men have cleverly used their pigeon to pre-order pints of Guinness at the local pub. To see more of The Guinness Adverts Project click here. 

F.A. Cup

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A comic advert in which two men (one of whom is a young Bill Nighy) ask a series of questions to a pet toucan. To see more of The Guinness Adverts Project click here. 

Running

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An advert in which a runner celebrates finishing a race with a delicious pint of Guinness. To see more of The Guinness Adverts Project click here. 

Hurling

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An advert in which a hurler celebrates winning a match with a delicious pint of Guinness. To see more of The Guinness Adverts Project click here.