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No Demand

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A pair of men (one of which is Geoffrey Hayes of children’s TV show Rainbow) enter a pub seeking shelter from the hot weather. To their shock and dismay, there is no cold Guinness available. To see more of The Guinness Adverts Project click here. 

Black Pot

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The winning shot of a snooker game serves as an analogy for the satisfaction of finishing a pint of Guinness. To see more of The Guinness Adverts Project click here. 

Kung Fool

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A senior Buddhist monk tries to teach a novice about the philosophical benefits of drinking Guinness in this comic riff on the 1970s television series Kung Fu. Alan Parker also directed Home Sweet Jail in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Home Sweet Jail

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A prison warden discovers a secret fridge of Guinness cans in the cell of an inmate (a young Pete Postlethwaite). Alan Parker also directed Kung Fool in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Blacksmith

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An innovative and cinematic advert, directed by Ridley Scott, where a blacksmith enjoys a pint of Guinness after a hard day’s work. Ridley Scott also directed Ploughman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Perfect Rugby

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A rugby team strategise their next game while enjoying pints of Guinness in the pub. This advert foreshadows Guinness’s ongoing sponsorship and support of the game and features appearances by David Garfield, Mike Haywood, William Huw Thomas, and Gareth Gwyn Jones. To see more of The Guinness Adverts Project click here. 

Shepherd

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A black sheepdog rounds up sheep in a clever visual nod to a pint’s creamy head in this cinematic advert directed by Tony Scott. Tony Scott also directed Fisherman in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Join Us

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A stylish animated advert in which a lively Guinness-drinking crowd enjoy a singalong. The voiceover is by BBC radio DJ and TV presenter, John Peel. To see more of The Guinness Adverts Project click here. 

F.A. Cup

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A comic advert in which two men (one of whom is a young Bill Nighy) ask a series of questions to a pet toucan. To see more of The Guinness Adverts Project click here. 

Bike

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An eccentric inventor, played by Jon Pertwee (pre-Doctor Who), demonstrates his airborne bicycle before crashing into a pub. Here, he enjoys a Guinness which gives him superpowers to fly unaided. This advert was colourised from a black and white original. To see more of The Guinness Adverts Project click here.