Toys, Buy Now for Christmas – Amharc Éireann: Eagrán 201

This April 1963 edition of the newsreel shows a fun-filled toy fair in Dublin where visitors are allowed a sneak preview of Christmas stock.

From tricycles to fashion dolls and remote control cars, there was something for every child at this show. Many of the toys were from the British Tri-ang range. In the 1960s, toy fairs and exhibitions became a popular way for British manufacturers to expand their global reach.

Produced by Gael Linn, Amharc Éireann (A View of Ireland) is Ireland’s longest-running indigenous newsreel series. It was distributed to cinemas throughout the country to  promote the Irish language. The first 36 issues were produced as single-topic films which were released monthly, followed in 1959 by weekly, multi-story newsreels featuring a broad range of topics, from hard news stories to lighter magazine-style items. Between 1956 and 1964, 267 editions of the newsreel were produced for cinema exhibition.

To see more of the Gael Linn Collection, click here.

With kind permission of Gael Linn.