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Big Wave

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Groundbreaking advert where visuals of surfing and beachgoers are merged with seductive shots of Guinness being poured. A modern musical score is provided by Bill Whelan, famous for his contributions to Irish hit musical show Riverdance. The advert concludes with ‘move over to Guinness’. To see more of The Guinness Adverts Project click here. 

Coin

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A sensual and visually striking advert for Guinness featuring a series of romantic images, concluding with ‘draw your own conclusions’. To see more of The Guinness Adverts Project click here. 

Logo

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A dramatic and powerful advert linking the imagery of a series of leisure activities (such as flying, speedboating, golfing and rock-climbing), with a macro view of a pint of Guinness being poured. To see more of The Guinness Adverts Project click here. 

The Shocking History of the Cinema

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Two men at a bar discuss the relative merits of a night in the pub versus a visit to the cinema, in a very clever advert which breaks the fourth wall and plays with the in-cinema trailer format. To see more of The Guinness Adverts Project click here. 

Changing Tastes (Republic of Ireland Version)

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A technically innovative advert where a man standing against a white cyclorama is animated into different historical costumes, signifying how fashions may change but Guinness remains as good as ever. Gerry Poulson also directed The Good Old Days in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Ages of Man

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An advert symbolising the evolution of taste, as it shows a series of drinking vessels, from a baby bottle of milk to a glass of draft Guinness.  To see more of The Guinness Adverts Project click here. 

Elkie

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Singer Elkie Brooks performs in Dublin during an Irish tour. She spends time around the city (The Shelbourne Hotel features) and drinks Guinness with her bandmates. Tiernan MacBride directed the complementary Chieftains advert in The Guinness Adverts Project, and the short film Christmas Morning. To see more of The Guinness Adverts Project click here. 

Chieftains

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This cinematic advert, directed by Tiernan MacBride, shows The Chieftains playing in New York and enjoying a pint. Tiernan MacBride directed the complementary Elkie advert in The Guinness Adverts Project, and the short film Christmas Morning.  To see more of The Guinness Adverts Project click here. 

Island

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The Irish-speaking customers of an isolated pub on a remote western island wait patiently for a delivery of Guinness, until finally the keg-filled currach is spotted. This well-known advert won a Clio award in New York for Arks Advertising in 1978, a Silver Cannes Lion and further awards from the Advertising Awards Festival, ICAD and […]